409: The 6 Sources of Influence: How to Change Bad Behavior

The ability to influence others is at the core of true leadership–and it's crucial for driving positive change in any organization. Unfortunately, we often turn to a poorly designed incentive, persuasion tactics, or tinkering with processes and procedures to try and drive change.

Yet human behavior can't be altered with a singular strategy; instead, it's governed by six sources of influence. Leaders who know how to leverage these sources in favor of winning behaviors are exponentially more successful at securing change and achieving results. In this session, you'll learn how to harness these six sources of influence to create lasting behavior change and achieve results.

Based on five decades of social science research and work with successful leaders around the world, the six sources of influence reveal why people do what they do and how leaders at every level can influence behavior for lasting results. They reveal the personal, social, and environmental sources that shape human behavior and, thus, a method for engaging these sources to change behavior.

These six sources are: personal motivation, personal ability, social motivation, social ability, structural motivation, and structural ability. Once you learn to 1) focus on what you really want, 2) clarify vital behaviors, and 3) engage all six sources of influence, you'll become a leader who can create lasting behavior change and deliver better results.