710: How to Grow Sales Revenue Through Microlearning

Sales teams can't sit through long training sessions - they're on phones, in meetings, or on the road. When they do get training, it often fails because it's too long, hard to access on mobile, and doesn't match their fast-paced work style. Plus, without clear metrics, it's impossible to know if the training actually improves sales performance and revenue numbers.

You'll learn how to create learning that fits into your sales team's workflow and drives results.

This isn't theory - it's a tested approach that acknowledges sales teams' time constraints while delivering measurable improvements in sales performance. You'll see real examples of successful modules and learn how they were structured, measured, and reinforced.

We'll cover:

1. Building effective content:

1. How to focus on essential knowledge vs. action items
2. Proven module structure: information → visuals → knowledge checks → resources
3. Real examples from daily tasks and challenges

2. Three-pillar measurement approach:

• Financial impact: revenue, conversion rates, deal sizes
• Performance metrics: completion rates, knowledge retention
• Behavioral change: actual implementation on sales calls

3. Implementation essentials:

• Defining microlearning modules length
• Making mobile-friendly and accessible content
• Engaging learners through diverse content types
• Aligning with business goals and KPIs
• Including market-driven updates
• Building feedback loops

Cheers to a practical framework for creating microlearning that sales teams actually use!