312: Why Corporate Learning Isn't Working & How to Empower Change

Learning campaigns offer a structured approach to tackle complex organizational transformations, such as transformation and change management. Sven R. Becker's presentation delves into their effectiveness, focusing on topics like typical campaign themes, the role of learning culture, and integration into broader learning strategies. Learning campaigns aim for a shift in mindset, driving concrete actions. To engage a wide audience, accessibility and learner-centricity are key. Becker illustrates these concepts through concrete examples, emphasizing the role of Learning Campaign Portals. These portals, initially designed as add-ons to learning management systems, provide immersive learning experiences. Incorporating elements like chatbots and dynamic sounds, they enhance sustained learning outcomes, making learning feel seamless and engaging.