211: Market Your Learning: 10 Tips to Drive Engagement & Business Impact

You've invested time and resources into incredible learning initiatives—but too often, no one even knows they exist.

This session will show you how to market learning with the same rigor your company applies to external products. Through real-life examples of the Brivo Bytes microlearning initiative, you'll learn practical strategies to boost awareness, build demand, and keep learners engaged beyond launch.

You'll see how simple marketing tactics can turn overlooked content into high-impact learning. Whether it's microlearning or larger-scale initiatives, these strategies work across formats - no marketing background required.

During this session, you will learn:

• How to build a recognizable learning brand that drives attention and engagement
• Proven tactics to boost visibility by placing your learning where it gets noticed
• Practical tips for building awareness and excitement within your organization
• Why repetition works—and how to use it to sustain learner engagement
• How to leverage company launches and cross-functional partnerships to extend your reach
• How to measure engagement and demonstrate business impact