309: Design Learner-Centric Certification Exams: A Case Study
Information
In the customer education and enablement space, certification exams play a crucial role in empowering end users with the knowledge and confidence to succeed. However, traditional exam formats often miss the mark on engagement and effectiveness.
In this session, you’ll learn how a strategic blend of UX research and focus group insights transformed a certification exam program into a more learner-centric experience. You’ll leave with a set of practical approaches to validating exam content to enhance user engagement and the alignment of certification programs with customer success goals. Through real-world case studies, interactive discussions, and proven methodologies, you'll gain actionable strategies to build certification programs that drive measurable impact and customer satisfaction.
In this session, you will learn:
- How to apply UX research methods to uncover learner needs and improve certification exams
- What focus group techniques can validate exam content and enhance learner engagement
- Ways to translate research insights into actionable design improvements for exams
- Why merging UX research with focus groups creates more effective learning program experiences
- How to measure the impact of research-driven changes on exam performance and satisfaction
To be successful in this session, you should be:
- Aware of: UX research methods, focus group facilitation techniques, data analysis for learning programs, and learning experience design
